Banking On Change - India

Retail Banking an exciting field altogether; numerous products and services catering to all types of customers.  Scope for complaints is more in this area, thanks to poor service quality by bankers and increasing demand for efficient customer expectation by the cross section of customers.  As against, Rural Banking is full of satisfaction, loyalty, service and fulfillment together with development and quality of life. Not merely because of Priority Sector Lending Norms of RBI or Government, banks and bankers, particularly in Public Sector Banks, do wonders and miracles in serving the village artisans, agriculturists, women, minorities, weaker sections, and so on.