18. Research & Publications

18.1 My education and career were primarily in Commerce, Management and Banking.  However, I had always had the habit of going in-depth in any activity or work I did.  In fact, when I was working in the Agricultural Banking Branches / Department of SBI (Anantapur, Parkal, Jangaon, Wardhannapet and Sangareddy) and at the Corporate Office, Mumbai, I took keen interest to understand the farming and rural sociology to give my best.  I also had the first opportunity of conducting surveys on two occasions partnering with Mr Bandopadhyaya, Specialist Officer in Economic Research Department and submit reports to Top Management and RBI.  I conducted studies on "Comparison between Lead Bank Scheme and Service Area Approach" and "Effectiveness of Non-Banking Working Day at SBI Branches" during 1990-91.  I never thought that I will land in Academics on a later date to pursue research in my work. 

18.2 Having started my banking career in April 1971 as an under-graduate, I added as many academic and professional qualifications during my service.  These are B.Com in 1975, M.Com in 1977, Certificate in Industrial Finance in 1984, CAIIB in 1985, GOI-MHRD Hindi Praveena in 1987 and Pragya in 1989, Part-1 of PG Diploma in Computer Programming (Govt of Maharashtra Board) in 1987, Diploma in Training & Development in 1991, Diploma in Merchant Banking in 1997 and Diploma in Industrial Relations in 1992. 

18.3 On joining TAPMI, Manipal in 1999 based on my flair for Training & Development, I was into Academics and Administration.  Our Director was prescribing Research, Training and Consulting also for one to become a full-fledged Academic. I began well in teaching banking courses in 1999 and started writing papers jointly with my colleagues on "Convergence of Financial Sector with Insurance" with Prof Meghdoot and on "Benchmarking in Training & Development" with Prof Vidhu S Jha in 2000-2002.  Next, I published an article on "Impact of Economic Reforms on Indian Banking" in a Special Banking Issue of Indian Economic Panaroma, New Delhi in its Quarterly Journal of January 2002.

18.4 After the above baby steps, I associated with my colleague Dr KS Srinivasa Rao in 2003 to write standard research papers on topics covering Indian Public Sector Banks (2003), https://dokumen.tips/documents/private-sector-banks-in-india-a-swot-analysis-2004.html?page=1 Private Banks (2004) Research Paper on Private Banks, Foreign Banks (2005), Private Equity Funding, Management Education Big Data of B-Schools in India, Ranking of B-Schools, B-Schools in India Corporate Governance, Demonetisation , Digitisation of Business , Digital Banking Paper IFIM 2016 etc., for next 15 years. I also published / presented on topics like Retail Banking, WTO, FDI, CIBIL, Entrepreneurship, Crowd Funding, Woman Entrepreneurs, Social Entrepreneurship, Management Education, Cheque Truncation, Basel-II, Micro Finance, Turnaround Strategy https://www.yumpu.com/en/document/view/18923135/turnaround-and-transformation-dspace-at-indian-institute-of-, Financial Inclusion, Poverty Alleviation Microfinance, Green Banking Digitisation of Banking etc., for about two decades. During my work, I associated with Dr Subrat Sahu, Dr B Yerram Raju, Dr A Varalakshmi, Dr Kavita Chavali, Dr M Durga Prasad, Dr Mafruza, Prof  Priya Angle and also some of my MBA students at TAPMI and Alliance School of Business. Working Paper on Retail Banking.  An MBA Student group at Alliance carried out an assignment in 2007 on Research profiling me: Indepth Interview with Prof Chowdari Prasad on Banking Research - [PDF Document] (fdocuments.us)

18.5 During my long career in teaching at TAPMI-Manipal, Alliance-Bangalore, IFIM-Bangalore and other places, I handled a variety of courses to First- and Second-Year MBA Students: These are:-

@TAPMI, Manipal (1999-2006 & 2009-2014)

(1) BookKeeping & Accounts (2) Managerial Communication (3) Management of Banks & Financial Institutions (4) Financial Services (5) Retail Banking (6) Business Laws (7) Entrepreneurial Finance and (8) Management in Practice (MIP) in PGDM, PGDM-Family Business, Exec-PGDM and PGDM-BKFS

TAPMI-Atharva 2009 - Polemic on "Banking Sector Reforms" Moderated by me 

@Alliance Business School, Bangalore (2006-2009)

(1) Principles of Management (2) Corporate Finance (3) Commercial Banking (4) Marketing of Financial Services (5) Entrepreneurship & New Venture Creation (6) Industrial Relations & Laws and (7) Faculty Guide for SIP and Dissertation to PGDM, Exec-PGDM and PGDM for Defence Personnel 

@IFIM, Bangalore (2014-2016)

(1) Commercial Banking (2) Financial Services (3) Business Laws (4) Investment Banking & Wealth Management (5) Principles and Practices of Banking (6) IIP and (7) SIP courses to PGDM, PGDM-Finance and PGDM for Weekend / Executives.

18.6 The above papers were presented / published at National / International Conferences or Seminars organised by ICFAI, AIMA, MAHE, AIMS, IIMK, TAPMI, CII, UGC, AIMS-International, JKSHIM-Nitte, Mangalore and other Institutes / Universities / Professional Bodies.  A few articles got Best Paper Awards and were showcased as Model Research Papers. Papers on Banking and Private Equity were also included as Book Chapters. I also acted as Track Chair at some of the Conferences. I partnered with Dr A Siva Kumar in two activities for Corporation Bank, HO, Mangalore on Cross Selling / Retail Banking and a Consulting Assignment on Priority Sector Lending by their branches during May-August 2006.

18.7 In my banking career and later in academics, I handled Guest Lecture Sessions on various banking and management topics at various institutes viz., 

(1) SBI Staff Training Centre, Mumbai (2) State Bank Institute of Rural Development (SBIRD), Hyderabad (3) Bankers Training College (BTC), RBI, Mumbai (4) Vysya Bank Staff Training Centre, Bangalore (5) Syndicate Institute of Bank Management, Manipal (6) Administrative Staff College of UGC, Bangalore University, (7) Power Grid Corporation, Bangalore, (8) KLS Institute of Management and Research, Belgaum, (9) Corporation Bank, Head Office, Mangalore, (10) SAP India Ltd., Bangalore (11) HAL Management Academy, Bangalore (12) Manipal Institute of Management, Manipal (Incubation Centre) (13) Department of European Studies, Manipal University (14) Rajalakshmi School of Business, Chennai (15) Sahyadri Educational Institutions, Bhandari Foundation, Mangalore 

18.7.1Topics covered in the above sessions were (a) General Banking (b) Rural Finance (c) Lease Finance   (d) Asset Liability Management, (e) Corporate Governance in Banks, (f) Challenges in Bank Marketing, (g) Online Banking (h) Customer Relationship Management (i) Role of Branch Managers in Changed Scenario, (j) Knowledge Management in Banks, (k) New areas of Banking and Training Needs, and (l) Converting Branches into Profit Centres, (m) Management Education, etc

18.8 All the above works of research, presentations, publishing or consulting definitely added value in my teaching at the four MBA Institutes (TAPMI, Alliance, IFIM and MSRF) I worked for two decades. Being deeply engaged in Admissions, Branding, Ranking, Administration besides Academics at all the above Institutes, I was unable to focus on Research to obtain a PhD from MAHE, Mangalore University or AIMA New Delhi due to constraint of time or fitting to the procedural formalities. However, I was very regular at the Weekly Faculty Research Seminars at TAPMI and introduced same at MSRF too. 

18.9 I was a Research Guide for two MBA Students, Prof J Venkata Rao of MCOPS, MAHE, Manipal and Shri Shreyan, Legal Officer at Syndicate Bank, HO, Manipal.  

I worked as Examiner for three Institutes viz., Sri Satya Sai University-Puttaparthi, AP, IIBF-Mumbai and PSG Institute of Management, Coimbatore.  

I also helped three PhD candidates - Dr A Vittaleswar, Dr A Varalakshmi and Dr Shareef in writing their respective research theses. 

Member of Board of Management Studies of MIM and MESM, Manipal University (2010-13)

Member of Board of Management Studies of Commerce Department, Manipal University (BBM e-Banking) 2011-14

Also member of Board of Studies of Institute of Management, Christ University, Bangalore.

18.10 I was a Member of Board of Studies at IFIM-Bangalore, and presently of Siva Sivani Institute of Management-Hyderabad. Board Of Studies - SSIM  

I am also a Member of Institute Development Council of Vishwa Vishwani Institute of Management-Hyderabad IDC of VVIM, Hyderabad . 

I was a Member of the Research Journals of IFIM-Bangalore, KJ Somaiah Institute of Management-Mumbai and MSRF-Bangalore MSRF Research Journal 2018.  

1. Taught PGDM 2016-18 Students / 3^rd Trimester, a 3 credit course “Bank Management” at Rajalakshmi School of Business, Chennai during July – Sept, 2017

Member of Reviewers Board of Journal “Banks and Bank Systems” of Business Perspectives :http://businessperspectives.org/component/option,com_journals/task,edboard/id,443/Itemid,74/jid,6

Reviewed a book titled “Merchant Banking and Financial Services” 2^nd Edition, 2017 authored by Madhu Vij and Swathi Dhawan of University of Delhi, published by McGraw Hill Education (India) Private Limited, Chennai / NOIDA, India, during Feb-March 2017.  

I Chaired Two Research Track Presentations at AIMS Conclave on 30^th and 31^st August, 2018

 I am a Life Member of AIMA-New Delhi, IIBF-Mumbai and ISTD-New Delhi 

18.11 All the above academic and research credentials got me eligibility to apply for an Honorary Doctorate conferred by University of Swahili, Panama, Central America in September 2018. The proposal was processed / handled by APJ Abdul Kalam Research Centre, Coimbatore, TN and I was awarded an honorary PhD in Commerce with Specialisation in Banking, and conferred in Bangkok, Thailand in December 2018.  This has the due recognition of Govt of India.  Honorary Doctorate Dec 2018

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