Monday, November 22, 2010

BrandScan 2010 concludes on a successful note at TAPMI

The eighteenth BrandScan turned the event to greater heights for TAPMI, Manipal.  The time tested and successful annual market research fair has in the past eighteen years, seen over 200 projects for study.  It is an unusual off-class room learning experience for the students of PGDM.  While the senior students (2nd year) carry out the project, the juniors do understudy and assist their seniors and also learn the nitty gritties.

Unlike last year, the event was not affected by rains in the region.  The two day events were well organised with adequate turnout respondents for the research work.  Interestingly, the second day happened to be Sunday cum Children's Day which brought nearly five hundred participants accompanied by their parents to take part in the events.  Four Journalists were also specially brought in by TAPMI - Mr Vinayak of BL-Mangalore, Mr Robin of BI-Goa, Mr Dennes of NIE-Chennai and Ms Deepal Gala of TOI-Hyderabad.  In addition, local correspondents also actively covered the events in the news papers.

Mr Vinayak released his story in the Business Line under "The New Manager" quoting me and Prof Gururaj. Not Just a Fun Fair in Business Line of 22nd Nov 2010

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