Blue Ocean Strategy - book
Blue Ocean Strategy world-wide
Today (18th September 2010), it was an entirely a new and different activity at TAPMI. India Blue Ocean Strategy Research Centre TAPMI was launched at 10 am in White House Hall of The Hotel Capitol, Bangalore by none other than the noted film maker from India, Mr Shekhar Kapur. He is a Chartered Accountant by training but after a brief period of practice as an accountant and Management consultant in UK for some years, he entered the field as a Model, Actor and Director. He directed prize winning popular films like Elizabeth, Masoom, Mr India, Joshilay and currently working on Paani. It was a very appropriate selection that he would launch the new centre.
The other prominent personalities at the inaugural session were Dr KRS Murthy (former director of IIM-B), currently Chairman of ISEC, Bangalore and himself a long term Professor of strategy. Mr Anand Sudarsan,. MD of Manipal Education, Bangalore was the Key Note Speaker. Dr Robert Bong and Dr Saji Gopinath, Director of TAPMI also addressed the gathering. Dr Bong dealt with the automobile industry in India for a few decades ending with introduction of Nano Car by Tatas as a recent example in India. In the following Technical Sessions during the day, Mr Peter Tan, Mr S Siva Kumar (e-Choupal fame of ITC), Mr Dileep Ranjekar of Azim Premji Foundation shared their own experiences with the strategy in India. It was a memorable event for all the TAPMIans.
It is learnt that Mr Vineet Nayar of HCL also propogated the Blue Ocean Strategy in his company and authored a book titled Employees First. More such instances can be had from the link given above.