9. Switch to Academics and shift to Manipal in 1999
9.1 After my preliminary discussions with Director TAPMI, Dr Nagabrahmam and visit to Manipal Manipal - Wikipedia in April 1999 along with family to see the Institute, Place, School and other facilities thereat, I was offered an appointment as Associate Professor. Top Management Institutes in India, Best Business Colleges in India for Management Courses (tapmi.edu.in) He stated that MBA Education was unique and Faculty with industry background would certainly add value to students learning. He also indicated that I would handle admin position as Chairman-Admissions. Mr NG Nayak was to help me in settling down in Manipal.
9.2.1 Later, it was decided that I will be sharing courses in Accounting and Managerial Communication for First year students. (Now, TAPMI is part of MAHE, Manipal MAHE - Manipal Academy of Higher Education, Admissions open for 2022 (Formerly Manipal University) Subsequently, I also taught courses like Business Laws, Entrepreneurship, Retail Banking, etc. Having started with Chalk and Black Board teaching, we moved to White Boards and Multi-Media.
9.3 During the summer of 1999, myself, Dr Ashis and Prof Gururaj attended one week's course on Case Method Teaching at IIM Kozhikode. Prof RC Natarajan and Prof Mohan joined as senior faculty members subsequently. We also had workshops on preparing of Mission / Vision 2005 Document for TAPMI. Director also asked me to accompany Dr Sunil KP, Professor in charge of Placements to visit Mumbai and interact with Corporates. We stayed in hostels of IGIDR, Goregaon and spent about 10 days working like Salesmen, canvassing for TAPMI Manipal and its graduate students.
9.4 Two senior Faculty Members handling Academics and Administration portfolios were Dr Rajagopalan and Dr AS Vasudev Rao. The other senior most faculty member in Marketing area was Dr Simon George. Prof S Balasubramanian joined next year to play a key role in Branding, Placements, etc. TAPMI revised its Mission Statement, changed its Logo and finalised Vision 2005 Document after due deliberations. All these steps were taken towards TAPMI applying for global accreditation by AACSB International. About Us | AACSB
9.5 I played a very successful and effective role as Chairman Admissions and achieved excellent results year after year for 3 years in succession. The number of applications increased in geometrical progression due to sincere efforts of myself, the Admissions Committee, SBI tie-up, introduction of innovative methods of GD / PI, support from Admin Staff like Parimala, Sakuntala, Suneethi, Jyothi, Nayak, Bharathi, Varalakshmi and others, aggressive communication with applicants over phone, emails, Website and engaging Visitors and Alumni sharing their experiences.
9.6 This multi-pronged approach raised the applications from around 2,500 in 1999 to a record 10,000 in 2003 for the approved number of 120 seats for PGDM Program. Due to administrative reasons, I was asked to assist the Dean-Admin and take up as Hostel Warden when Dr Simon succeeded me. After two years, Prof Gururaj who incidentally hails from Udupi and an alumnus of TAPMI (1987-89) took charge of same.
9.7 Life and Career in Academics at TAPMI, Manipal is more like my third innings, after Banking service in SBI till April 1993 and later in private sector till May 1999 as my first and second innings. I was engaging in Academics, Administration, Alumni Relations, Writing Research Papers, Attending Seminars / Conferences etc., in the Institute. I started many innovations in Admissions at TAPMI. In my teaching also, I made the banking courses contemporary.
9.8 One memorable initiative was when Harish Iyer, a CA with vast experience in Singapore and use of technology was invited to share a few sessions in my course for Retail Banking Sessions. Once, he prepared a ppt and handled a session from remote home in Hyderabad, while I was interpreting in IT Lab to my students to the shock and surprise of our Director. Ganga was busy with her work at Manipal Informatics and Social Work with MMS and Sravanthi was pursuing her higher education in Little Rock Indian School, Brahmawara / MIT Engineering College, MAHE, Manipal. We had two close Telugu Family Friends in Prof Alapati Vittaleswar of MIT and Prof J. Venkat Rao of Manipal Pharmacy College, MAHE. Besides, I was engaged in Social Work in Lions Club International, Manipal.
9.9 Five major annual events at TAPMI worth experiencing and mentioning are 1. Induction Program for new batch, 2. BrandScan (Marketing fair and a Credit Course), 3. Atharva (inter B-School competitions) 4. TA Pai Memorial Lecture on January 17 and 5. Annual Convocation. All these activities are passionately taken up by all Faculty Members, Management, Students, Alumni and Industry Professionals. Of course, the Admissions GDPIs, Area-wise Conclaves and Conferences, Outbound Program, Sports Events, Festivals, Placements, Alumni Reunions, Guest Lectures, MIP work, Faculty Advisory System, Toast Masters Sessions, Committees like Social Endeavour Group, etc also are given top priority. Every student on campus undergoes enormous experience in each of these events.
9.10 Number of Seats and programs also went up during that time. So also, Faculty strength at TAPMI. We had an arrangement with Essae Chandran Institute in Bangalore for a second PGDM and one more PGDM program on Entrepreneurship was introduced. Placements were going on well. Besides Ranking of B-Schools by various agencies added strength to TAPMI and Prof Raja was working on preparing our application for AACSB accreditation process. Circumstances changed during 2005-06 and I quit TAPMI in August 2006 only to join Alliance Business School, Bangalore as Professor cum Registrar.
9.11 As is the requirements in Academics, I started writing articles on Reforms in Banking 2001 which was published. My next Conference Paper was co-authored with Prof Meghdoot in 2002. Later, Dr KS Srinivasa Rao and myself authored series of papers on Public, Private, Foreign Sector Banks in India and presented at International Conferences in Hyderabad and elsewhere. I also authored a Research Paper on Retail Banking along with two of my Senior Banking Students in 2005.
9.12 I received an invitation from Chairman, Corporation Bank, Mangalore to handle a Session on Cross Selling & Retail Banking for half-day to their Senior Executives, which I did along with Dr A Siva Kumar, Professor of Marketing. It was well received, and we were offered another Consulting assignment to study their Priority Sector Lending with a handsome honorarium which we both carried out during June-August 2006 and submitted to the Top Management Officials, supported by huge data.
9.13 I moved out from Manipal first in September 2006 from TAPMI to Alliance Business School, Bangalore followed by Ganga and daughter Sravanthi. By April 2007, our daughter completed her BE in Bio-Medical Engineering from MIT, Manipal (MAHE) and later joined MBA Program of Marshal University, USA offered by Bharatiya Vidya Bhavan in Bangalore. Ganga also took up as Vice Principal of St Mira's High School, in BTM-1, Bangalore in early 2008.
Continued ......... 10
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